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The ANNALS of the American Academy of Political and Social Science
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Gender and Family in Television’s Golden Age and Beyond

Andrea Press

Media Studies Department at the University of Virginia

Images of women, work, and family on television have changed enormously since the heyday of the network era. Early television confined women to the home and family setting. The increase in working women in the 1960s and 1970s was reflected in television’s images of women working and living nontraditional family lives. These images gave way, in the postnetwork era, to a form of postfeminist television in the 1990s when television undercut the ideals of liberal feminism with a series of ambiguous images challenging its gains. Women’s roles in the workplace, increasingly shown, were undercut by a sense of nostalgic yearning for the love and family life that they were seen to have displaced. Current television presents a third-wave-influenced feminism that picks up where postfeminism left off, introducing important representations more varied in race, sexuality, and the choices women are seen to make between work and family.

Key Words: gender • family • feminism • women • sex • lesbian

The ANNALS of the American Academy of Political and Social Science, Vol. 625, No. 1, 139-150 (2009)
DOI: 10.1177/0002716209337886
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