Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to watch the video

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
The ANNALS of the American Academy of Political and Social Science
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Valente, T. W.
Right arrow Articles by Davis, R. L.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Accelerating the Diffusion of Innovations Using Opinion Leaders

Thomas W. Valente

School of Public Health at Johns Hopkins University

Rebecca L. Davis

University of Maryland, College Park

Theory on the diffusion of innovations has been used to study the spread of new ideas and practices for over 50 years in a wide variety of settings. Most studies have been retrospective, and most have neglected to collect information on interpersonal communication networks. In addition, few have attempted to use the lessons from diffusion research to accelerate the diffusion of innovations. This article outlines a method to accelerate the diffusion of innovations using opinion leaders. The authors present their optimal matching procedure and report on computer simulations that show how much faster diffusion occurs when initiated by opinion leaders. Limitations and extensions of the model are discussed.

The ANNALS of the American Academy of Political and Social Science, Vol. 566, No. 1, 55-67 (1999)
DOI: 10.1177/000271629956600105
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Health Educ ResHome page
F. Starkey, S. Audrey, J. Holliday, L. Moore, and R. Campbell
Identifying influential young people to undertake effective peer-led health promotion: the example of A Stop Smoking In Schools Trial (ASSIST)
Health Educ. Res., December 1, 2009; 24(6): 977 - 988.
[Abstract] [Full Text] [PDF]

Home page
 The Harvard International Journal of Press/PoliticsHome page
H. Mathias Kepplinger
Reciprocal Effects: Toward a Theory of Mass Media Effects on Decision Makers
International Journal of Press/Politics, April 1, 2007; 12(2): 3 - 23.
[Abstract] [PDF]

Home page
 Health Educ ResHome page
T. W. Valente, J. B. Unger, A. Ritt-Olson, S. Y. Cen, and C Anderson Johnson
The interaction of curriculum type and implementation method on 1-year smoking outcomes in a school-based prevention program
Health Educ. Res., July 1, 2006; 21(3): 315 - 324.
[Abstract] [Full Text] [PDF]

Home page
 AJPHHome page
T. W. Valente, B. R. Hoffman, A. Ritt-Olson, K. Lichtman, and C. A. Johnson
Effects of a Social-Network Method for Group Assignment Strategies on Peer-Led Tobacco Prevention Programs in Schools
Am J Public Health, November 1, 2003; 93(11): 1837 - 1843.
[Abstract] [Full Text] [PDF]