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The use of Polls in Congressional, State, and Local ElectionsThe use of polls in presidential campaigns has received considerable attention in both the news media and in academic studies, but the use of survey research in political campaigns for other offices has received substantially less attention. This article examines the extent to which surveys are used, the types that are employed, and their uses in campaigns for offices other than the presidency.
The ANNALS of the American Academy of Political and Social Science, Vol. 472, No. 1,
97-105 (1984) |
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